Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More


Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More by HarperCollins Leadership on Brilliance Audio at Diaries Letters Stories. Hurry! Limited time offer. Offer valid only while supplies last. Wow your customers . . . with ''less.'' Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on


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Wow your customers . . . with ''less.'' Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on

 


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