Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More


Free Shipping Included! Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More by HarperCollins Leadership on Brilliance Audio at Diaries Letters Stories. Hurry! Limited time offer. Offer valid only while supplies last. Wow your customers . . . with ''less.'' Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on


Images:
Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More by HarperCollins Leadership on Brilliance Audio (Image #1)
4.3 out of 5 stars with 116 reviews
Condition: New
Availability: In Stock
$34.99


Quantity:  

 



Product Description & Reviews

Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

Features & Highlights

Additional Information

Manufacturer:
HarperCollins Leadership on Brilliance Audio
Category:
Production & Operations
Release Date:
2018-09-18
EAN:
9781721348183
ISBN:
1721348182
Edition:
Unabridged
Author:
Array
Publisher:
HarperCollins Leadership on Brilliance Audio
Creator:
Van Tracy
Publication Date:
2018-09-18
Binding:
Audio CD
Item Size:
0.63 x 5.5 x 6.5 inches
Package Weight:
0.52 pounds
Package Size:
5.5 x 0.63 x 6.5 inches

 


Have questions about this item, or would like to inquire about a custom or bulk order?


If you have any questions about this product, contact us by completing and submitting the form below. If you are looking for a specif part number, please include it with your message.

First Name:
Last Name:
Email Address:
Your Message:

Related Best Sellers


Smart Baseball: The Story Behind the Old Stats That Are Ruining the Game, the New Ones That Are Running It, and the Right Way to Think About Baseball; Library Edition
By Blackstone Pub
ean: 9781538412459, isbn: 1538412454,

The Practice of Supply Chain Management: Where Theory and Application Converge (International Series in Operations Research & Management Science)
By Brand: Springer
ean: 9781402074417, isbn: 1402074417,

How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
By Recorded Books

TPM Simplified
By Ade World LLC



Privacy Policy / Terms of Service / Accessibility Statement
© 2019 - diarieslettersstories.com. All Rights Reserved.