Paid Attention: Innovative Advertising for a Digital World by Brilliance Audio at Diaries Letters Stories. Hurry! Limited time offer. Offer valid only while supplies last. As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication
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By HarperCollins Publishers and Blackstone Audio
ean: 9781504697057, isbn: 1504697057,
By Audible Studios on Brilliance Audio
ean: 9781978651043, isbn: 197865104X,