The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good


Super Savings Item! Save 39% on the The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good by Dreamscape Media at Diaries Letters Stories. Hurry! Limited time offer. Offer valid only while supplies last. Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits―they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won’t make your company stand out. Using scores of realworld examples and practical


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Product Description & Reviews

Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits―they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won’t make your company stand out. Using scores of realworld examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.

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Additional Information

Manufacturer:
Dreamscape Media
Category:
Business Ethics
Release Date:
2018-03-13
EAN:
9781520099231
ISBN:
1520099231
Edition:
Unabridged
Author:
Array
Publisher:
Dreamscape Media
Creator:
Jeff Hoyt
Publication Date:
2018-03-13
Binding:
Audio CD
Item Size:
1.13 x 5.04 x 6.04 inches
Package Weight:
0.16 pounds
Package Size:
4.96 x 0.39 x 5.63 inches

 


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