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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
4.3 out of 5 stars with 112 reviews
*Stop ''just getting by''... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
4.5 out of 5 stars with 8 reviews
How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. An audiobook for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.
Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits.