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Extreame Savings! Up to 44% off on Public Relations at Diaries Letters Stories. Top brands include Blackstone Audiobooks, University Press Audiobooks, Gildan Media, LLC, Blackstone Audio Inc, Audible Studios, The Capitol.Net, Knopf Canada, Identity Publications, Morgan James Publishing, John Gutbrod, Bibliomotion, Inc, Blackstone on Brilliance Audio, Blackstone Pub, & Blackstone Audio, Inc.. Hurry! Limited time offers. Offers valid only while supplies last.
A Branded World: Adventures in Public Relations and the Creation of Superbrands
You Save: 40%
sku: PZM3224, ean: 9780786187140, isbn: 078618714X,
4.4 out of 5 stars with 122 reviews
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the
The Fundamentals of Public Relations: What It Is and How to Do It Well
By University Press Audiobooks
4.3 out of 5 stars with 44 reviews
The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
After a brief introduction to the field the book moves to public
Guerrilla P.R. Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In-Between
sku: PZM3009, ean: 9780786191550, isbn: 0786191554,
4.5 out of 5 stars with 70 reviews
Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast-moving, wired world..
Superconnect: Harnessing the Power of Networks and the Strength of Weak Links, Library Edition (Playaway Adult Nonfiction)
sku: AC1928334, ean: 9781441753588, isbn: 1441753583,
4.9 out of 5 stars with 71 reviews
Personal and professional networks shape everything we do. A chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and co-found a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. In this practical guide to discovering the rules of our superconnected world, the authors show that success is less about who you are than how you connect. With an eye toward business applications, SuperConnect outlines
Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
4.1 out of 5 stars with 9 reviews
Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the