Public Relations - Extreame Savings! Save up to 44%


Extreame Savings! Up to 44% off on Public Relations at Diaries Letters Stories. Top brands include Blackstone Audiobooks, University Press Audiobooks, Gildan Media, LLC, Blackstone Audio Inc, Audible Studios, The Capitol.Net, Knopf Canada, Identity Publications, Morgan James Publishing, John Gutbrod, Bibliomotion, Inc, Blackstone on Brilliance Audio, Blackstone Pub, & Blackstone Audio, Inc.. Hurry! Limited time offers. Offers valid only while supplies last.



A Branded World: Adventures in Public Relations and the Creation of Superbrands
A Branded World: Adventures in Public Relations and the Creation of Superbrands
By Blackstone Audiobooks
SKU: #PZM3224
In Stock
$24.95
$14.95
You Save: 40%

sku: PZM3224, ean: 9780786187140, isbn: 078618714X,

4.4 out of 5 stars with 122 reviews
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the


The Fundamentals of Public Relations: What It Is and How to Do It Well
The Fundamentals of Public Relations: What It Is and How to Do It Well
By University Press Audiobooks
In Stock
$21.95
4.3 out of 5 stars with 44 reviews
The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the field the book moves to public


Guerrilla P.R. Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In-Between
Guerrilla P.R. Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In-Between
By Blackstone Audiobooks
SKU: #PZM3009
In Stock
$24.95

sku: PZM3009, ean: 9780786191550, isbn: 0786191554,

4.5 out of 5 stars with 70 reviews
Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast-moving, wired world..


Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
By Gildan Media, LLC
In Stock
$20.95
4.1 out of 5 stars with 55 reviews
Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill




Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier
By Audible Studios
In Stock
$21.95
4.0 out of 5 stars with 35 reviews
The Internet is like the Old West - a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself. On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer,


The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
By Gildan Media, LLC
In Stock
$17.95
4.8 out of 5 stars with 14 reviews
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows


Media Relations for the Newbie
By The Capitol.Net
In Stock
$139.00

ean: 9781587330179, isbn: 1587330172,

4.7 out of 5 stars with 89 reviews
With Karen Foerstel This audio course assists the new public or government affairs professional learn how local, state and national media work, and how to work the media. Topics include: - Tips for dealing with reporters - What the media can do for you - Getting the media interested in your organization - Deadlines and lead time - Different approaches to pitching to television, print, and radio reporters From TheCapitol.Net.


When the Headline Is You: An Insider's Guide to Handling the Media
When the Headline Is You: An Insider's Guide to Handling the Media
By Audible Studios
In Stock
$14.95
4.4 out of 5 stars with 150 reviews
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by


World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media
World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media
By Audible Studios
In Stock
$19.95
4.1 out of 5 stars with 132 reviews
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have audiobook every CEO needs, World


This I Know: Marketing Lessons from Under the Influence
This I Know: Marketing Lessons from Under the Influence
By Knopf Canada
In Stock
$30.63
4.3 out of 5 stars with 73 reviews
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business - whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade


Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos
Desarrollando la Identidad de Marca [Brand Identity Breakthrough]: Cómo Crear una Historia Única Sobre tu Negocio para Volver Irresistibles tus Productos
By Identity Publications
In Stock
$14.95
4.8 out of 5 stars with 113 reviews
¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la tuya entre el montón? Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de


Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
By Audible Studios
In Stock
$11.95
4.2 out of 5 stars with 114 reviews
Learn the rules to building loyal (and lucrative) digital followings.... Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's


Be Influential Through Networking: Connecting People - From Doctors, Lawyers and Accountants to Homes, Schools and Jobs!
Be Influential Through Networking: Connecting People - From Doctors, Lawyers and Accountants to Homes, Schools and Jobs!
By Morgan James Publishing
In Stock
$39.95
$22.44
You Save: 44%

ean: 9781600371240, isbn: 1600371248,

4.9 out of 5 stars with 128 reviews
Make connections that lead to the best contracts, the best opportunities, and the best solutions! Networking Magic helps you get on the lucrative jobs, the top experts, the highest-inside track to the most quality services, and the least expensive products. This is the one DVD and audio CD that unlocks any door!.


The 8 Pillars of Social Media Marketing in 2018: Learn How to Transform Your Online Marketing Strategy
The 8 Pillars of Social Media Marketing in 2018: Learn How to Transform Your Online Marketing Strategy
By John Gutbrod
In Stock
$14.95
4.4 out of 5 stars with 54 reviews
Master social media marketing, and you master the game.  Eighty-one percent of the population of the US actively uses social media. That is a captive audience of more than 250 million people in the US alone. Now, almost half the world is on social media in some form.  Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. However, the


Be Influential Through Guerrilla Publicity: Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Be Influential Through Guerrilla Publicity: Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
By Morgan James Publishing
In Stock
$39.95
$22.37
You Save: 44%

ean: 9781600371257, isbn: 1600371256,

4.4 out of 5 stars with 146 reviews
This power house program includes: ?12 information packed segments that makes you look like the big boys even on a shoestring budget ?Simple guerrilla techniques to craft your message so that the public and press run to you ?The fastest way to get seen and heard in the media− even if you don?t have the time and/or resources to get there ?Detailed tactics on how to discover why people want your services or products instead of your competitors ?How to get media presence that builds your


Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
By Bibliomotion, Inc
In Stock
$15.95
4.1 out of 5 stars with 9 reviews
Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the


Guerrilla P.R. Wired
Guerrilla P.R. Wired
By Blackstone on Brilliance Audio
In Stock
$14.99

ean: 9781721312399, isbn: 1721312390,

4.7 out of 5 stars with 91 reviews
Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast-moving, wired world..


A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong
By Blackstone Pub
In Stock
$37.48

ean: 9780792763994, isbn: 0792763998,

4.5 out of 5 stars with 107 reviews
Using numerous real-life examples, A Complaint Is a Gift shows precisely how to handle complaints in a way that brings benefit to your organization and satisfaction to your customers-even when you have to say no. The second edition features two brand-new chapters on receiving and responding to complaints on the Internet; a new section on how to deal with and take advantage of complaints that are directed at your personally; and, turning the tables, a section on how you can complain


Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
By Blackstone Audio, Inc.
In Stock
$17.95
4.6 out of 5 stars with 72 reviews
Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.In clear and concise language, Michael Levine, one of the top public relations counselors in the



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