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Marketing in the #Fakenews Era: New Rules for a New Reality of Tribalism, Activism, and Loss of Trust
4.5 out of 5 stars with 82 reviews
Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge was convincing a consumer to try their product and stick with it - beer, apps, cars, etc. But the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the ''#FakeNews'' era.
Leaders must now address a highly polarized marketplace, in which
Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous
4.0 out of 5 stars with 110 reviews
You make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist?
Industry veteran Ed Zitron's follow-up to his best-selling public relations bible This Is How You Pitch will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day-to-day life.
Fed up with the exorbitant fees and uncertain results, Ed has spilled the secrets
Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
4.8 out of 5 stars with 66 reviews
In an age when scandal can destroy a company's brand or anyone's reputation in an instant Glass Jaw is an Art of War guide to modern crisis management.
In boxing terms, a tough-looking fighter who can't take a punch is said to have a ''Glass Jaw,'' and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe
Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience
4.5 out of 5 stars with 124 reviews
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines