Public Relations - Page 2 - Blowout Sale! Save up to 63%

Blowout Sale! Up to 63% off on Public Relations at Diaries Letters Stories, Page 2. Top brands include Penguin Random House Grupo Editorial, Brand: Your Coach In A Box, Gildan Media, Media Training Worldwide, Advantage Media Group, EZ PR LLC, Audible Studios, Sunflower Press, The Capitol.Net, Clifford Ventures Corp, R.L. Adams, Hachette Audio, Your Coach, Bibliomotion, Inc., & Morgan James Publishing. Hurry! Limited time offers. Offers valid only while supplies last.

El método H.A.B.L.A. [The H.A.B.L.A. Method]: Imagen verbal en 5 sencillos pasos
By Penguin Random House Grupo Editorial
In Stock
4.3 out of 5 stars with 132 reviews
Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida El Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®. Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en público y gozar de los beneficios de la comunicación de alto impacto. Con

11 Laws of Likability: Relationship Networking... Because People Do Business with People They Like
By Brand: Your Coach In A Box
In Stock

ean: 9781596599499, isbn: 1596599499,

4.7 out of 5 stars with 37 reviews
We all know that networking is important for success, but the networking tactics we read about take a lot of work-and can feel so phony! Wouldn't it be great if you could network in a more relaxed, authentic way?The 11 Laws of Likability reveals a painless new way to network that's based on one simple truth: people do business with people they like. In this empowering audiobook, you'll learn how to identify and accentuate your most likable characteristics, and also how to:Start conversations

Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound
By Gildan Media
In Stock
4.6 out of 5 stars with 61 reviews
Nobody wants to feel ''marketed to''; we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and

Quote Master: How to Ace Any Print Media Interview
By Media Training Worldwide
In Stock
You Save: 49%

mpn: 43187-41796, ean: 9781932642193, isbn: 1932642196,

4.6 out of 5 stars with 37 reviews
This audio CD will teach you how to prepare your media message, answer questions and speak in sound bites. Benefits • Communicate your message to the media effectively • Gain control over interviews • Enhance your reputation and image • Never be put on the defensive • Always be comfortable during interviews • Control your message You will learn: • How to create effective media messages • Why you must narrow your message to three points • The 13 essential elements of every

Marketing in the #Fakenews Era: New Rules for a New Reality of Tribalism, Activism, and Loss of Trust
By Advantage Media Group
In Stock
4.5 out of 5 stars with 82 reviews
Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge was convincing a consumer to try their product and stick with it - beer, apps, cars, etc. But the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the ''#FakeNews'' era.  Leaders must now address a highly polarized marketplace, in which

This Is How You Pitch: How to Kick Ass in Your First Years of PR
In Stock
4.7 out of 5 stars with 41 reviews
This version is professionally mastered, produced, and recorded by John Marshall Cleary, and performed/read by Peter Stormare, the classically-trained, globally popular actor. So you want to work in PR? Does the idea of glamorous parties, open bars, and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book nor a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your

The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
By Audible Studios
In Stock
4.4 out of 5 stars with 139 reviews
The international best seller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ''next big thing''. The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing,

Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous
By Sunflower Press
In Stock
4.0 out of 5 stars with 110 reviews
You make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist? Industry veteran Ed Zitron's follow-up to his best-selling public relations bible This Is How You Pitch will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day-to-day life. Fed up with the exorbitant fees and uncertain results, Ed has spilled the secrets

Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
By Audible Studios
In Stock
4.8 out of 5 stars with 129 reviews
In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are ''fuzzy and intangible,'' they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how

How to Organize a Capitol Hill Day
By The Capitol.Net
In Stock

ean: 9781587330162, isbn: 1587330164,

4.5 out of 5 stars with 61 reviews
Knowing the ins and outs of organizing a Capitol Hill Day for your volunteers is essential to its success. Whether you are in DC or Omaha, our expert faculty will teach you how to organize an effective Capitol Hill Day. Learn how to maximize this day by combining training of volunteers with visits to congressional delegations. This audio CD includes discussion of * What is the planning cycle* How to budget for the event* Planning tools necessary to create and produce an effective training

The Referral of a Lifetime: The Networking Systems that Produces Bottom Line Results…Every Day!
By Audible Studios
In Stock
4.9 out of 5 stars with 119 reviews
In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four

Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million: Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
By Clifford Ventures Corp
In Stock
4.5 out of 5 stars with 36 reviews
The ultimate playbook to grow your startup to 100 million users How does a startup with little funding grow to 100 million users? Cliff Lerner's online dating startup was running out of money when he bet the company's fortunes on a then unknown platform called Facebook. The app achieved explosive growth, and, soon after, the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. Explosive Growth is a business book like

Convence y vencerás: Descubre el poder de la palabra y consigue todo lo que te propongas
By Audible Studios
In Stock
4.8 out of 5 stars with 27 reviews
A pesar de lo importante que resulta saber hablar en público para cualquier directivo o profesional, enfrentarse a una audiencia sigue siendo uno de nuestros grandes temores y fuente de preocupación. No hemos sido educados para ello y a menudo nos falta la práctica y los conocimientos necesarios para enfrentarnos con confianza a una audiencia. Este audio libro, escrito por especialistas que llevan años dedicándose al debate universitario y a la docencia, te provee de los trucos, consejos,

Reputation Repair: A Guide to Repairing, Building, and Protecting Your Personal or Business Reputation on the Web: Reputation Management Series, Volume 1
By R.L. Adams
In Stock
4.1 out of 5 stars with 18 reviews
A Reputation Repair and Reputation Management Guide from a Search Engine Optimization Expert ''It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.'' - Warren Buffet We all know the importance of having a good reputation. We all know just how critical it is for people to look at us in a favorable light. But, the unfortunate truth about today's world and its hyper-fast communications across mobile and Web platforms, is that

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
By Hachette Audio
In Stock
4.8 out of 5 stars with 66 reviews
In an age when scandal can destroy a company's brand or anyone's reputation in an instant Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a ''Glass Jaw,'' and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe

The New Rules of Marketing and PR (An Unabridged Production)[8-CD Set]; How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
By Your Coach
In Stock
4.8 out of 5 stars with 68 reviews
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. --This text

Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience
By Bibliomotion, Inc.
In Stock
4.5 out of 5 stars with 124 reviews
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines

The Book of Business Awesome - The Book of Business UnAwesome
By Audible Studios
In Stock
4.9 out of 5 stars with 129 reviews
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of

Be Influential Through Powerful Publicity Strategies: What Do Public Relations Professionals Know?
By Morgan James Publishing
In Stock
You Save: 63%

ean: 9781600371264, isbn: 1600371264,

4.5 out of 5 stars with 17 reviews
Learn the step-by-step publicity tips that gets your message out easily and effectively so you have more visibility and more credibility in the marketplace. Topics include: ?Defining yourself and your audience ?Writing a press release ?Components of a press kit ?Compiling a media list ?Helpful hints for powerful PR practices Climb the ladder to an effective PR campaign the easy way. Answer your publicity questions with this insightful CD, jampacked with useful knowledge you can use the very

360 Degrees of Success: Money, Relationships, Energy, Time: The 4 Essential Ingredients to Create Personal and Professional Success in Your Life
By Morgan James Publishing
In Stock
4.0 out of 5 stars with 60 reviews
360 Degrees of Success gives you the tools and the formulas to create your 360 degrees of personal, professional and business success. You will learn how to link the 4 essential ingredients, Money, Relationships, Energy, Time...successfully in 90-180 days.If you are a professional---360 Degrees of Success is for you!A student graduating---seeking employment---360 Degrees of Success is for you!If you have an entrepreneurial mind looking to open up a business---360 Degrees of Success is a must

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